Why a rhinoceros as logo?
A good logo is an essential asset for a company, as it plays a key role in its identity and brand recognition. A logo can convey the values, mission and history of the company at a glance, especially through its colors, shapes and typography. Groupe Projet has long been known for its visual identity. Why a rhinoceros? What does it represent? And how did the company get there?
The idea of the rhinoceros came in 2007 when Groupe Projet moved the company to the industrial boulevard in Châteauguay: I wanted a new brand, so I worked with a marketing agency and after several discussions, they offered me the rhinoceros! Many companies have animals as their logo, such as Couche-Tard, Red Bull, Lacoste and Polo Ralph Lauren. It speaks! The rhinoceros responds well to our company, it is a powerful and robust animal that is known for its loads with its horn. I thought it was a good fit with my company, which is specialized in demolition.” mentions Stéphane Turchetta, Chair of the Groupe Projet.
The white rhinoceros is the second largest land mammal after the elephant. It symbolizes strength, endurance and stamina. It embodies intensity and raw energy. A rhino also evokes the ability to face all obstacles. Like our company, it does not waste time, it goes straight to the point!
Each division has its own identity
Over the years, Groupe Projet has grown. Each division now has its own distinctive colour. The black rhinoceros represents the parent company. Red is associated with Rhinobac, whose expertise is repair, sale of parts and distribution. Blue, to the Projet Demolition division. The green at Projet A&A, whose expertise is rental and transport. And finally the grey, associated with Rhinofabric, specialized in the sale of containers.
Moreover, the headquarters of Groupe Projet is full of rhinos! Frames, trinkets and even stuffed rhinoceros can be found there! “Customers and friends are always offering me some! The collection is growing!” Groupe Projet has almost 25 years of expertise and know-how.
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